Off the Hook Marketing: How to Make Social Media Sell for You


Using social media to get attention? Great, but you may be missing the real opportunity –- to generate leads, sales and loyalty too. On Wednesday, June 22nd, Jeff Molander will show you how a simple process makes social media pay tangible businessdividends - starting tomorrow. You'll be entertained and informed as Jeff confirms your suspicions about social media gurus and empowers you to take action yourself. He'll lay out a clear way to make tools like Facebook, Twitter and LinkedIn actually produce leads and sales for your business.

You'll learn how to:
* Make social media sell
* Invest time in ways that don't spin wheels
* Avoid 3 common 'best practices' that often do more harm than good

Jeff Molander is adjunct professor of digital marketing at Loyola University's business school, former co-founder of the Google Affiliate Network and author of Off The Hook Marketing: How to Make Social Media Sell. Since 1997, Jeff has been advising retailers and chief executives on how to get more leads and sales from Web marketing. Audiences measure Jeff on his ability to demonstrate practical ways to net leads and sales using tools like Twitter and Facebook. That's why he is the authority on making social media sell.