Mastering The Complex Sale


Jeff Thull, CEO and President of Prime Resource Group, discusses the problems sales organizations face in this complex and challenging market. Join the thousands of people who are gaining a competitive edge and finding answers to today’s tough market challenges. Get clear and specific answers to these problems:

  • Pricing pressures commoditize complex and valuable solutions
  • Misdirected questioning strategy and "leading the witness"
  • Inability to diagnose for accurate and quality information
  • Presenting early - undermining the customer’s decision to buy
  • Getting caught selling Era 2 style in an Era 3 market

About the Speaker:
Jeff Thull is a leading-edge strategist, author, and valued advisor for executive teams of major companies and organizations worldwide. As President and CEO of Prime Resource Group, he has designed and implemented business transformation and professional development programs for companies such as Shell, 3M, Microsoft, Siemens, Boston Scientific, IBM, Boeing, HP, Compuware and Georgia-Pacific, as well as many fast track, start-up companies. He has gained the reputation for being a thought leader in the arena of sales and marketing strategies and relationship management for companies involved in complex sales.

Jeff is the author of four best selling books, including the highly revised, second edition of Mastering the Complex Sale: How to Compete and Win When the Stakes are High, The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale, and Exceptional Selling: How the Best Connect and Win in High Stakes Sales.

Jeff is a compelling, entertaining and thought-provoking keynote speaker with a track record of delivering over 3,000 speeches and seminars. His work is published in hundreds of business and trade publications.